How Knorr boosted brand power with its #ModtheVeg gaming campaign12 December 2024The gaming space is growing fast, offering brands unique opportunities to connect with younger consumers. We look at how Knorr’s #ModtheVeg marketing campaign boosted brand awareness in the gaming world, as well as intention to buy.
Living wage: key lessons from a decade of progress10 December 2024Since 2020, everyone working directly for Unilever has been paid a living wage. Now we are using our experience to extend this commitment to our supply chain. Here are five lessons that are guiding us.
A meaningful UN treaty to end plastic pollution edges closer10 December 2024Negotiations on a UN plastics treaty entered their final planned stage last week. Unilever’s Senior Global Sustainability Manager Ed Shepherd, who attended the talks, explains why the outcome was not what we’d hoped for but why he remains optimistic.
Behind Lifebuoy’s personalised AI-powered tool, designed to change handwashing habits4 December 2024Lifebuoy is teaching millions of children to wash their hands thoroughly with help from an AI-powered, personalised tool. Discover how behaviour change theory and cutting-edge tech shaped the brand’s new campaign.
The science, tech and trends growing Unilever’s Nutrafol hair-health brand27 November 2024Nutrafol is the No.1 dermatologist-recommended hair growth supplement brand in the US, chosen by over 1 million people to help address their hair-health concerns. Here’s how Nutrafol has more than doubled in turnover since joining Unilever just two years ago.
Unilever invests in biotech partnership to identify alternative cleaning ingredients26 November 2024Through a new partnership, we’re aiming to develop a variety of sugar cane to extract plant-based oils for use in our cleaning ingredients. Read how this industry-first could support our ambition to deliver net zero emissions across our value chain.
Unilever invests to build world-class fragrance expertise in-house22 November 2024Fragrance transforms our products, locking in loyalty and adding meaningful moments to consumers’ daily routines. Discover how we’re investing to build Unilever’s new world-leading, digital-first fragrance creation house.
Are we on the brink of a landmark plastics treaty?21 November 2024Negotiations on a UN treaty to end plastic pollution are entering their fifth and final planned stage next week at INC-5 in South Korea. Read why these talks offer a once-in-a-generation opportunity and what businesses are calling for.
The science behind Magnum Bon Bon bite-sized ice creams 15 November 2024Making Magnum’s new Bon Bons as good as their full-sized originals requires smart R&D. Discover how robotics and AI helped fast-track production to bring the new tubs of shareable bite-sized ice creams to market.
Why Unilever tripled its sports marketing commitments in the USA13 November 2024Herrish Patel, President of Unilever USA and CEO of Unilever Personal Care North America, shares how sports partnerships and marketing are helping grow brand equity by capturing consumers’ attention with engaging content on and off the pitch.
COP29: five ways business and government can collaborate on climate7 November 2024Ahead of the UN climate conference (COP29), Unilever has outlined five ways governments can drive a faster transition to net zero. Learn why we believe governments and business must collaborate to scale up climate action successfully.
Body wash with skincare benefits that last beyond the shower6 November 2024There’s growing consumer demand for body washes that deliver skincare benefits. But how do you achieve this with a product you wash off? We speak to a Unilever scientist to uncover how Dove’s new Serum Shower Collection does just that.