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Unilever to dispose its Direct Application business in Central America


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Unilever, one of the world’s leading suppliers of Homecare, Beauty & Personal Care, Foods and Refreshment products, has received an offer from Industria La Popular to acquire its direct application soap bars business in Central America, to include a licence to use the brands Xtra, Surf, Unox and Rinso. The rights to use these brands in the detergents category will be retained by Unilever.

The offer is subject to certain regulatory approvals by the local authorities. Completion is expected during the second half of 2020.

Industria La Popular is a Guatemalan-based company dedicated to the Homecare and Personal Care business, with over 2000 employers and 15 homecare brands.

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