VICE and Unilever partner for youth brand's Broadly channel launch
CANNES, FRANCE – VICE this morning announced that it has entered into a multi-year, global partnership with Unilever in support of the summer 2015 launch of the youth brand’s female-focused channel, Broadly. Through media and sponsorship of original Broadly franchises, Unilever will support VICE’s mission of delivering the content that young people care about to an audience of hundreds of millions of viewers worldwide.
Led by Tracie Egan Morrissey (Director of Content, Broadly) and Shanon Kelley (Publisher, Broadly), VICE’s Broadly will provide young people with daily editorial, franchise video series, and long-form documentaries covering the myriad of subjects that matter most to women; spanning politics, culture, sex, and fashion; in a way that no one else can: with VICE’s attitude, tone, and its award-winning, immersive approach to storytelling.
As part of the Cannes Lions Festival of Creativity, Broadly today will host a panel discussion between Amel Monsur (Creative Director, Broadly), Sarah Shapiro (Director/Producer), Rose Troche (TV and Film Director), and Gail Tifford (Senior Director of Media and Engagement Strategy, Unilever North America), focusing on the channel’s mission, in addition to plans for its launch and beyond.
Eddy Moretti, (Chief Creative Director, VICE) outlined, “Broadly has completely captivated the energies and emotions of everyone here at VICE, it’s been amazing to watch it come to life over the past few months. We’re proud to be able to launch a new channel devoted to women’s issues, it’s a statement of our continued commitment to documentary storytelling that reveals the world we live in today.
“There is an amazing group of strong, creative, dedicated (and all around awesome) women at VICE that are building this special new space within which they will be telling stories that matter to young women that are either not getting told, or are getting told in the wrong way – (which is just as bad). I am thrilled to watch this Broadly team go forth and chart some bold new territory in women’s media.
In Unilever, we've found a brand partner that shares the Broadly vision; we admire the courage and the commitment Unilever are showing. It’s truly amazing to see a huge global brand strive to get out ahead of the cultural curve and support a storytelling platform dedicated to young women everywhere."
Shanon Kelley (Publisher, Broadly) explained: “Now, more than ever, we need a platform for women that offers them a sustained and consistent focus on the issues that they care about, from their point of view.
VICE aims to address this need with Broadly, and Unilever’s willingness to support the channel is not only a testament to its belief in what we do at VICE, but to its ideals as a brand, overall.”
“We are looking forward to this partnership with VICE. This platform represents a perfect opportunity to combine VICE’s reach and relevancy with the authenticity and values of our brands, which include Dove and TRESemmé. We believe that Broadly can drive purposeful, authentic and lasting conversations with our consumers, particularly the worldwide community of young women who can now engage with content that focuses on what matters most to them,” added Keith Weed (Chief Marketing and Communications Officer, Unilever).
The partnership marks the next phase of a growing relationship between VICE and Unilever, which has been ongoing on a global level since 2012. This is the first time that the two companies have entered into a multi-year partnership of this scale.
About VICE Media
VICE is a global youth media company and content creation studio. Launched in 1994 as a punk magazine, VICE now operates out of 36 countries, and has expanded into a multimedia network, including the world’s premier source for original online video, VICE.COM; an international network of digital channels; an award winning television & feature film production studio including an Emmy-Winning HBO Show, the Sundance Award winning film FISHING WITHOUT NETS and a overall film partnership with 20th Century Fox; a magazine; a record label; and a book-publishing division.
The feature production arm of VICE Media, VICE's feature film division is a curated slate of visionary and culturally focused films blurring the lines of documentary and narrative fiction. With numerous projects in development and production, we give new and emerging talent a voice in independent film giving our audience a fresh perspective and stories they can't get anywhere else.
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. It has 172,000 employees and generated sales of €48.4 billion in 2014. Over half (57%) of the company’s footprint is in developing and emerging markets. Unilever has more than 400 brands found in homes around the world, including Persil, Dove, Knorr, Domestos, Hellmann’s, Lipton, Wall’s, PG Tips, Ben & Jerry’s, Marmite, Magnum and Lynx.
Unilever was ranked number one in its sector in the 2014 Dow Jones Sustainability Index. In the FTSE4Good Index, it achieved the highest environmental score of 5. It led the list of Global Corporate Sustainability Leaders in the 2014 GlobeScan/SustainAbility annual survey for the fourth year running, and in 2015 was ranked the most sustainable food and beverage company in Oxfam’s Behind the Brands Scorecard.
Unilever has been named in LinkedIn’s Top 3 most sought-after employers across all sectors.
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