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A girlfriend talks to Charli xcx as she walks along eating a classic milk chocolate Magnum ice cream

Our stories & insights

How Magnum’s premiumisation and culture-first strategy are fuelling growth

Magnum is hitting the sweet spot with Gen Z consumers by leveraging social media insights to understand what consumers want. From premium products to pop icons, find out how the Power Brand is tapping into the zeitgeist to win new audiences.

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