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Magnum’s new mood-inspired ice cream flavours - Chill, Euphoria and Wonder - unwrapped on a serving dish and ready to eat.

Magnum leads in mood-food trend with innovative new range

Magnum has kickstarted 2024’s ice cream season with its first mood-inspired flavours. Combining cracking chocolate, ice cream and a surprising core, the range aims to win a scoop of the €85 billion market where 75% of consumers seek new ice cream experiences.

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