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Help to save cruelty free cosmetics in Europe

The issue

Europe’s longstanding ban on animal testing for cosmetics is under threat. The European Chemical Agency (ECHA) is calling for new animal testing on ingredients with a long history of safe use and manufacture – even those solely used for cosmetics. If this goes ahead, hundreds of thousands of animals could be subjected to cruel and unnecessary tests.

What can we do about it?

European citizens can tell the European Commission that they want to see the ban upheld by signing a European Citizens’ Initiative (ECI).

Thanks to modern non-animal scientific alternatives, animal testing is not needed to ensure that the products consumer goods companies make, or the ingredients used in them, are safe – Unilever has been developing and using them for 40 years.

Unilever’s largest beauty and personal care brand, Dove, has united with The Body Shop and more than 100 animal protection organisations to lead a campaign urging consumers across Europe to sign the ECI.

The collective aim for companies, brands and animal protection groups is to reach 1 million signatures and send a clear message to the European authorities that ECHA’s demands for new testing break with the policy of animal testing as a last resort, backed by the European Commission, and go against the wishes of EU citizens. The ECI calls on the European Commission to safeguard existing bans on animal testing for cosmetics and commit to establishing a roadmap to phase out animal testing in the EU.

Add your name and protect cruelty free cosmetics

If you are a European Citizen, sign the ECI here

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