Partner with Purpose
Welcome to the future of partnerships
Unilever’s Partner with Purpose (UPWP) programme, which launched in 2020, is taking purpose-led partnerships to a whole new level to fuel industry-leading innovations, protect and regenerate nature and make sustainable living commonplace.
UPWP is an evolution in the way we partner that allows us to continually respond to new and emerging consumer trends. We are getting even closer to our partners through this programme by encouraging more responsible and transparent innovation to deliver on our ambitious commitments and generate mutual growth together.
A new era for partnerships
Unilever’s Partner with Purpose programme was officially launched at a virtual event in December 2020. We invited 300 strategic partners to hear from Unilever’s top leaders about the critical role partners play in bringing our divisional strategies to life.
Check out the event highlights video.
Our growth ecosystem
We are building a new partner ecosystem to create opportunities for all. We welcome partners of all sizes - from small start-ups to global multinationals – to collaborate with us, either on a one-to-one basis, or as part of a multi-partner partnership. Whatever the dynamic, we expect all our partners to share our sense of purpose and willingness to drive mutual growth and competitiveness whilst being a force for good for people and the planet. Together, we can and must do both. Our UPWP programme is designed to deliver against Unilever’s three Compass beliefs: Brands with purpose grow, People with purpose thrive and Companies with purpose last.
Brands with purpose grow
We’re committed to innovating responsibly and transparently. Together with our partners, we create and deliver solutions to help us meet the ambitious sustainability commitments outlined in our Positive Beauty, Clean Future, and Force for Good divisional strategies.
For example, it’s thanks to our partnership with specialty chemicals company, Evonik, that our Chilean Home Care brand, Quix, was able to launch the world’s first household cleaning product containing a 100% renewable and biodegradable foaming ingredient, known as Rhamnolipid. Read more about our purpose-led collaboration.
People with purpose thrive
We collaborate with transparency and trust. Using real-time data and collaborative platforms, we provide a transparent end to end partner experience that promotes a true partnership mindset. By working with partners who are aligned with our values, we can ensure the major commodities we rely on are produced sustainably for mainstream consumer markets. Similarly, achieving complete cost transparency helps us to ensure our competitive position in every market we operate in.
For example, our partnership with Viridor, a recycling, resource and waste management company in the UK, allows us to bring extra PCR capacity to the UK to meet our plastics goals. Together with our local resource management consultant, Nextek, the three of us worked to develop detectable black plastic packaging for Unilever’s TRESemmé and Lynx brands, allowing for previously undetectable black plastics to be picked-up by recycling plant scanners. The innovation means that around a further 2,500 tonnes of plastic bottles could now potentially be sorted and sent for recycling each year.
Companies with purpose last
We rely on our partners to promote speed and simplicity in how we work. Unilever’s segmented portfolio allows us to quickly adapt to new channel landscapes and customer needs, creating joint value with our partners.
We aim to support our partners’ growth potential by building capacity in emerging markets and some of the world’s fastest growing regions, looking for joint opportunities to drive efficiency of supply, invest in cutting-edge technology, leverage innovation and foster continuous development of new capabilities.