Skip to content
A woman with a big smile and eyes closed

Championing inclusion through our brands

Average read time: 12 minutes

Inequality is one of the biggest threats our world faces. Urgent action is needed to accelerate inclusion in our societies, improving livelihoods and ultimately health and wellbeing outcomes for all.

A woman in a headscarf jogging down a tree-lined road

A more inclusive and representative world

Even before Covid-19 disrupted lives, inequalities existed across the world. The pandemic exacerbated these inequalities, highlighting racial iniquities and bringing gender inequality into focus as more women carried the responsibilities of caring for children and home-schooling.

We’re removing the barriers that prevent us getting to the world we want to see. First, we’re transforming our policies and practices to eliminate discrimination and bias in our workplace. We’re transforming our advertising, shattering stereotypes and enhancing representation.

And with 3.4 billion people using our products every day, it’s vital we also harness the power of our brands to help bring about a more inclusive and representative society for all people, no matter their gender, what they look like, who they love, or what their bodies can or can’t do.

Tackling issues like this is at the heart of Positive Beauty, our vision and strategy that champions a new era of beauty for our Beauty & Wellbeing and Personal Care brands.

Take action through our brands to improve health and wellbeing and advance equity and inclusion, reaching 1 billion people per year by 2030.

We will focus on: gender equity; race and ethnicity equity; body confidence and self-esteem; mental wellbeing; hand hygiene; sanitation; oral health; skin health and healing.

Whether it’s Sunsilk encouraging girls to think big, Dove Men+Care challenging stereotypes around dads, Degree’s new deodorant for easy use by people with disabilities or Vaseline championing better skincare for people of colour, more of our brands are taking a lead in promoting a more inclusive society.

Empowering women through our brands

Alan Jope, our CEO

Women's equality is the single greatest unlock for social and economic development globally.

Alan Jope, former Unilever CEO

Our Sunsilk brand campaigns to help girls gain the vision, support, skills and confidence needed to go beyond social limitations. So in partnership with the global NGO, Girl Rising, Sunsilk developed the Explore More Possibilities educational programme. This encourages girls to imagine a new way forward through education materials aimed at inspiring them in the classroom. It’s reached more than 56,000 young people from underserved communities in six countries. It’s just one of our purpose-led brands which are finding impactful ways to empower women.

Lux city walks banner

LUX tackles everyday sexism (Opens in new modal)

Every day, women not only face judgements about how they should live and behave, but also face casual sexism, from catcalls to inappropriate comments. This leads them to ‘self-edit’ their beauty and how they express their femininity.

Support for dads

<50%Of countries have a parental leave policy for fathers

Parental leave gives dads the chance to care for the people who matter most, at a time when support is often needed. The benefits are countless – for dads, for partners and for children. But restrictive stereotypes and a lack of access to paid parental leave prevent many men from taking this important time away from work. In the US, for example, less than one in five men are offered any paid parental leave, and most dads who do have it don’t believe they can take their full time off to care for their families.

Dove Men+Care wants to change this pattern, so the brand is working with partnerships such as the Parental Leave Corporate Task Force to champion parental leave and higher uptake for fathers. ​

Through these partnerships, research and advocacy, Dove Men+Care is helping challenge stereotypes, developing useful resources for dads and helping shape better policies and workplace culture in this area. ​

Father holds young child

Promoting racial equity

We’re celebrating and empowering people of colour and working to help promote racial equity. For example, our Sundial Brands are dedicated to inclusive beauty, serving the unmet needs of people of colour in the US.

When Unilever acquired Sundial Brands in 2017, the New Voices Fund was created and initiated with funding from Unilever and the founder of Sundial, Richelieu Dennis. The Fund invests in entrepreneurs of colour and has led to the creation of 18 millionaires, defined by New Voices as the fair market value of ownership interests in their businesses. The New Voices Foundation, a non-profit organisation started by the Dennis family, offers entrepreneurs grants and support (such as coaching and mentoring) and has helped 26,000 entrepreneurs of colour.

In the US, systemic inequality has led to a stark difference between the incomes and assets of white and black households, creating an $11 trillion racial wealth gap. It’s something that one of our Sundial brands, SheaMoisture, is keen to tackle by reinvesting at least $1 million each year in small, black-owned businesses as part of the SheaMoisture Fund.

SheaMoisture’s Next Black Millionaire Fund

SheaMoisture is stepping up its commitment with a new fund to help create black millionaires. Its latest fund offers three black business owners who are ready to scale up the chance to grow their businesses and become millionaires.

Alongside $100,000 in funding, the winners have the opportunity to collaborate with SheaMoisture, and will receive retail distribution support. The New Voices Foundation will provide them with educational sessions, mentorship, coaching and networking opportunities. The winners’ stories will be recorded in a streaming docuseries, so others can learn from them as they progress.

The Next Black Millionaire Fund winners were announced in July 2022: Atlanta-based sauce brand Scotch Boyz, Miami-based haircare brand Kazmaleje, and the Los Angeles-based beauty brand Undefined Beauty.

Eradicating race-based hair discrimination

Narrow beauty standards make it difficult for women to freely celebrate their own beauty. While many women experience pressure to conform to certain standards of appearance, black women are disproportionately impacted by the Eurocentric standards that so often define what is beautiful.

Society’s bias has resulted in unfair judgement and discrimination against black women based on hair texture and protective hairstyles including braids, locs and twists that are inherent to their race.

In the US, the law in many states does not currently afford protection from race-based hair discrimination, even if the hairstyle is inherent to racial identity. That means black women can be denied opportunities for employment or professional advancement without consequence. And it means black children can be denied entry to school or educational opportunities because of their natural hair.

That’s why, in 2019, Dove co-founded the CROWN Coalition in partnership with the National Urban League, Color Of Change, and Western Center on Law and Poverty to advance anti-hair discrimination legislation called the CROWN Act.

We’re now expanding this campaign across the world. The CROWN UK Fund, for instance, helps eliminate barriers to progress for black women and girls. And the Dove Self-Esteem Project has developed a workshop with educators and experts to support teachers in discussions about hair discrimination. Dove has become the first brand to support the Halo Collective, led by The Advocacy Academy, to champion the Halo Code within the workplace and help to end hair discrimination for good.

Bringing equity in skincare for black and brown skin

Our skin is the barrier between our bodies and the outside world, and the health of our skin is essential to our overall wellbeing. In tough circumstances, skin problems are common and can cause great discomfort, sometimes worsening to life-changing conditions if not addressed. For the last 150 years, Vaseline® has been committed to helping heal skin everywhere. But this goal can’t be achieved if part of the Vaseline® community doesn’t have access to equal care.

UNHCR volunteer sorting through pallet of Rexona deodorants

Disasters and emergencies

explains how Vaseline is on the frontline when disaster strikes, helping some of the world’s most vulnerable people.

In the US, nearly half of dermatologists say they were not adequately trained to treat skin of colour. We’ve made it our mission to bring equity in skincare for black and brown skin.

Through our partnerships with Medscape and Direct Relief, we’re working to train dermatologists and medical practitioners to better treat, diagnose and care for skin of colour. In partnership with Hued, we’ve introduced a new dermatologist finder tool which allows people to identify and connect with dermatologists and those experienced in treating black and brown skin. Hued’s online platform also offers educational resources that provide expert recommendations.

We’ve partnered with actress, director and advocate Regina King on this video, highlighting inequities in healthcare, which has led to the disproportionate impact that Covid-19 has had on black and Latinx communities.

Since 2015, Vaseline has also worked with Direct Relief to support a network of health centres and clinics that provide affordable, comprehensive and culturally competent services to those who need it most through the Vaseline Healing Project. This provides dermatological care, Vaseline Jelly and the medical supplies needed to help heal the skin of people affected by poverty or emergencies around the world. As part of our Unilever Sustainable Living Plan (PDF 8.02 MB) we helped to heal the skin of over 6 million people.

Helping people with disabilities to thrive

More than 1 billion people – 15% of the world’s population – live with a disability and that number is rising. In our business, we’re creating a culture where people with disabilities can thrive. Our brands are taking action too, making sure that diversity and representation are part of their values.

Rexona: inspiring everyone to move

Everyone should have the right, access and confidence to move more. Yet that opportunity is not distributed equally. People lack access to movement because of barriers such as cultural expectations and discrimination based on gender, sexuality, race or ability, while others simply don’t have access to the spaces and places to move freely. Our deodorant brand Rexona – also known as Degree, Sure or Shield in different countries – is setting out to change that through its #MoveYourWay campaign.

#Move your way

In the UK, Rexona is partnering with One City Disability, an award-winning programme of football activities run by City in the Community.

One City Disability’s aim is to ensure that every person who joins the programme is able to participate and develop football skills regardless of their disability or impairment. For Rexona, this also means unstereotyping our advertising and representing movement in diverse, equitable and inclusive ways.

In Indonesia, Rexona’s campaign Gerak Tak Terbatas (Move Beyond Boundaries) includes an app to register the step count of people from all over Indonesia and convert them into donations towards mobility aids for disabled societies and clubs.

Football player with one leg, kicking a football

Breaking Limits

Rexona’s Breaking Limits programme was launched on the International Day of Sport for Development and Peace in 2021, a day that celebrates the power of sport to drive social change and community development.

Partnering with non-profit organisations, Breaking Limits sets out to use sport and physical activity to give young people the confidence to overcome barriers and achieve more.

The programme builds on research by Rexona showing that about half of people worry about not being good enough, four in ten fear being judged, and almost half say they feel self-conscious when doing physical activity, especially when trying something new.

Breaking Limits
An illustration of a can of Rexona deodorant

The first deodorant designed for people with disabilities

Degree has worked with a diverse team of experts to put the specific needs of consumers with disabilities at the forefront of a new concept: Degree Inclusive, the world’s first adaptive deodorant.

Its hooked container is designed for one-handed usage. Enhanced grip placement and magnetic ‘click’ closures make it easier for users with limited grip or sight to remove and replace the cap. A larger roll-on applicator means the product reaches a greater surface area per swipe and the label includes instructions in braille.

A photo of a man using Degree Inclusive deodorant.

Ben & Jerry’s supports LGBTQ+

We believe in equality for everyone, everywhere, no matter who they are or who they love. While we pride ourselves on being a diverse and tolerant business, we know that there is still much to be done to make the world more tolerant and inclusive.

Ben & Jerry’s, for instance, has long supported LGBTQ+ rights and marriage equality. Back in 1989, Ben & Jerry's was the first major employer in Vermont to offer health insurance to domestic partners of employees, including same-sex couples. It didn't feel like a revolutionary gesture at the time, we just knew it was the right and fair thing to do.

Since then, Ben & Jerry’s has supported the movement in many ways. For example, in 2009 we celebrated gay marriage in Vermont by renaming our Chubby Hubby ice cream as Hubby Hubby. And in 2015, we marked the US Supreme Court's momentous decision on marriage equality, renaming our Chocolate Chip Cookie Dough flavour I Dough, I Dough for the summer.

When it comes to transgender rights, however, the situation is less positive. Hate crimes are on the rise at an alarming rate and we’re raising awareness of violence against transgender people. Ben & Jerry’s supports the International Trans Day of Visibility and lobbied for the Equality Act to strengthen human rights for trans people.

Closeup – Freedom to Love

Over the 50 years that our Closeup toothpaste brand has stood for closeness, we’ve learned that love happens in more ways than one. Even though the world has made strides in embracing diversity, to follow one’s heart and be with someone regardless of differences in race, gender, religion, class, or identity, is often easier said than done. Closeup pledges to champion love of all kinds. Not just in words but through tangible support.

As our Closeup whitepaper reveals, although most young people yearn for a world where everyone can be free to love the person they are attracted to, fewer than three in five believe they have the freedom of attraction.

And it’s not hard to see why: relationships can face prejudice as society passes judgement on couples whose pairing falls outside of what it defines as conventional and appropriate. Such couples are more likely to face unfavourable attitudes, feel less accepted and experience dismissive or demeaning treatment. Our research shows that 46% are afraid of discrimination, judgement or public shame, while 39% fear being expelled from or disowned by their family or society.

Closeup Love for All

In 2021, we piloted Closeup’s Love For All – a relationship advice portal for diverse kinds of couples to access content such as expert advice, true stories and factoids, and featuring on-the-ground NGO partners

Screen shot of Closeup’s Love for All site shown on mobile and tablet

Closeup City Hall of Love

In 2022, we launched the Closeup City Hall of Love in Decentraland, which recognises that while many are still denied the right to marry the person they love, in the metaverse anything is possible.

It’s a virtual, inclusive sanctuary for couples in all kinds of relationships to express their love without fear or judgement. All couples are welcome to immortalise their union on the blockchain, mint an NFT certificate of marriage, and celebrate with invited guests.

Screen shot of Closeup’s City Hall of Love site
Back to top