Sustainable soy, rapeseed & sunflower oils
Our research shows that consumers prefer products made with sustainable oils – so sourcing our soy, rapeseed, and sunflower oils sustainably can help grow our business as well reduce our impacts on the environment.
Cultivating sustainable oils
The oils derived from soy, rapeseed and sunflowers are crucial ingredients in our brands, such as Hellmann’s mayonnaise, that are enjoyed by consumers the world over.
These crops are usually grown by family-owned farms, who sell them to the processors and suppliers who in turn sell them to us. They are grown in different ways and in different parts of the world, so we tailor our approach to have the most impact for each. But what’s common to our approach everywhere is our commitment to working in partnership, with the aim of making cultivation of these crops sustainable in the long term.
That means working with multiple stakeholders to help develop internationally recognised standards and verification systems; with farmers and suppliers through our Sustainable Agriculture Code (SAC); and with consumers, whose demand for sustainably sourced ingredients we aim to stimulate and meet.
Wherever possible, we’re also seeking to move to physical, certified sources, which give us and our stakeholders added assurance that the crops in our supply chain are sustainably grown.
We completed an in-depth review of our sourcing strategy in 2017, described in Sustainable sourcing. This identified soy and rapeseed as two of the priority crops we should concentrate our efforts on to deliver maximum impact from now on, while from 2018 sunflower oil is no longer part of our core programme. See out latest progress in Targets & performance
Improving soy standards for us & the industry
Most of the soy oil we buy comes from soy beans grown in the US, Brazil and Argentina. In each region, we work with farmers, NGOs, our suppliers, other agri-businesses and governments. We also aim to contribute to the development of international standards which recognise farmers and suppliers for their effort to address the big issues associated with soy production. These issues range from habitat loss and deforestation in Brazil to soil health and water quality in the US Mississippi River basin.
The Round Table on Responsible Soy
We are founding members of the Round Table on Responsible Soy (RTRS). Since 2010, the development of the RTRS standard has enabled farmers to improve their practices and gain accreditation.
Our purchase of some of the first RTRS certificates was an important step towards achieving our sustainable sourcing targets (for both soy beans and soy oil). In 2014 we met our target for sustainable soy beans when 100% met these RTRS standards. Since the sale of our AdeS business, we no longer use soy beans; but we still buy soy oil, see Targets & performance for our latest progress.
In 2012 we joined Field to Market, a US alliance that promotes sustainable agriculture. Field to Market offers a free online tool known as the Fieldprint Calculator to help growers analyse how their management choices impact natural resources and operational efficiency. Over 2014–2017, around 700 farmers took part in our sustainable soy programme, developed with Field to Market and our suppliers. This has helped ensure that by 2017, around three quarters of the soy oil needed for Hellmann’s in the US was sustainably sourced.
Healthy soil, healthy crops
Our cover crop partnership with US soy farmers aims to protect the climate and the ecosystem, while boosting yields and the sustainability of Hellmann's ingredients.
Looking after the soil is one of the most important jobs a farmer can do. Not only do farmers depend on the soil for their livelihoods, but good soil practice plays a vital role in mitigating the greenhouse gas emissions associated with agriculture. And it can help prevent erosion and other issues that affect local ecosystems, including waterways.
In Iowa in the US, we're working with soy farmers and soy oil suppliers to increase the use of cover crops as a way of protecting their soil – and of enhancing the sustainability of the soy oil used by Hellmann's. We believe promoting cover crops like this is an industry first - and from a programme begun in 2015 with 26 farmers, in 2017 our pilot project extended to around 170 farmers with more than 26,000 acres under cultivation.
What are 'cover crops' – and why do they matter? Cover crops are usually non-commodity crops, and the clue is in the name: farmers plant them to cover the soil after harvest, protecting it until the next growing season.
The plants capture carbon in the air and feed it into the soil, where microbes use carbon for energy and keep it underground instead of releasing it back into the atmosphere. There are other benefits, too – the US Department of Agriculture says cover crops can increase soil organic matter, retain nutrients, and alleviate soil compaction, among other advantages.
The pilot project brought together the expertise of a range of partners - Practical Farmers of Iowa, our supplier ADM, and the Conservation Technology Information Center. Farmers receive practical advice on cover crops and can qualify for cost share payments supported by the Iowa Department of Agriculture.
Sourcing oils responsibly – like using 100% cage-free eggs – is a key part of Hellmann's approach to being 'On the side of food'. “Consumers have become more invested and educated in where their food comes from, and they reward brands who respond to those concerns,” explains Makeda Kefale, Associate Brand Manager for Hellmann’s in the US. “Hellmann’s believes in improving our ingredients from the ground up. Supporting our farmers in implementing practices that renew the land for future generations isn’t just good business sense, it’s the right thing to do, and we’re proud to be a partner in this cause.’
Sustainable soy in Latin America
We’re engaged in long-term collaborative efforts to improve soy cultivation in Latin America. This is underpinned by a significant effort to persuade the farmers who grow the soy that makes our soy oil to improve their practices.
Produzindo Certo (Producing Right)
In Brazil, through collaboration with the Roundtable for Responsible Soy (RTRS) and Aliança da Terra, 42 farmers have gained RTRS certification. The Produzindo Certo (Producing Right) initiative with Aliança da Terra, Bayer CropScience, Santander and Yara Fertilizers aims to boost sustainable soy cultivation by supporting growers to improve their agricultural and farm management practices. Bayer CropScience provides technical services and integrated crop management advice, and Santander provides rapid credit evaluation for agricultural loans while Yara advises on best use of fertilisers. And we boost the market for sustainable soy by buying this certified soy from our suppliers.
Cintia Vega is our Sustainable Sourcing Manager responsible for our liquid oils’ sustainability programmes. She visited Brazil to see the programme in action: "Innovative, fundamental, contemporary. That's how one farmer described Produzindo Certo to me when I met him in Uberlandia in Minas Gerais, one of Brazil’s prime agricultural regions.
Like most participating farmers, he’d already taken some steps towards sustainability before the programme started – but I found that the farmers really valued the assistance of Aliança da Terra (ADT). ADT helps farmers identify areas for improvement and then provides support to address them – areas like labour conditions, community relations or environmental responsibility. And by increasing the availability of RTRS certified soy, the programme strengthens our supply chain – as well as helping make soy production in Brazil more responsible and sustainable.
It's a great example of how partnerships can contribute to reaching our sustainable living ambition. What’s next? With all the farmers’ feedback on board, we’ll be looking at ways to enhance Produzindo Certo so it can reach its full potential."
Making progress on rapeseed oil
We continue to make good progress towards our target for sustainable rapeseed oil, see Targets & performance.
As with our other oils, our progress is built on the work we do with our suppliers and other partners. An example is our joint approach with our supplier Bunge in Canada. By the end of 2017, 214 farmers were signed up to our Sustainable Agriculture Code programme. In close co-operation with our farm advisers, Control Union, these farmers have shifted their practices to meet our Code’s requirements well ahead of schedule.
Encouraging sustainable farming for sunflower oil
Our sourcing of sustainable sunflower oil is based on a self-assessment approach, following our Sustainable Agriculture Code (SAC) in a mass balance supply chain. Mass balance allows for mixing self-assessed, sustainably sourced sunflower oil, which we can track back to its origin, with conventional sunflower oil. This approach encourages the industry to move towards sustainable farming practices without the additional complexity associated with segregating smaller quantities of material. Importantly, it helps build the necessary economies of scale for mainstream adoption.