At Unilever, we believe that there has never been a better time to create a better future for our children.
Driving positive change
In 1885, William Lever introduced Sunlight soap, a revolutionary product that helped make hygiene commonplace in Victorian Britain. It proved that even little things can make a big difference to our lives.
At Unilever, we believe there has never been a better time to create a better future for our children: a world where everyone has enough food to eat and no child goes to bed hungry. Where every child lives to their fifth birthday and has the right to a happy childhood. Where every home has enough water to drink and to wash, cook and clean, and where everybody can enjoy life today while protecting the planet for future generations.
When faced with the challenges of the world today, it’s easy to feel they are insurmountable. We believe we live in a world of unprecedented possibilities, if you choose to look at the world that way. So, in November 2013, on Universal Children’s Day, we launched brightFuture: an initiative to engage people around the world in the positive change we can drive together.
To date, there have been around 280 million interactions with our consumers and others through our campaigns.
Working together to create a bright future
Unilever has campaigned for issues around the world, for example, working with Save the Children, PSI and UNICEF to further the causes of hygiene and sanitation in Indonesia, India and Brazil; and joining with Feeding America and Oxfam to campaign on food poverty in the US and UK. We are passionately committed to these health and well-being concerns and have committed to improve the lives of 1 billion people through our Unilever Sustainable Living Plan.
In 2015, in partnership with WWF, we have been raising awareness of the importance of protecting our forests. We also joined up with Global Citizen and Project Everyone to send the message out about the new United Nations Global Goals for Sustainable Development – the world’s most important to-do list for the next 15 years.
Unilever's vision is to grow our business whilst decoupling our environmental footprint from our growth and increasing our positive social impact. Our environmental and social ambitions are driven through the Unilever Sustainable Living Plan and tackling some of the world’s major issues is at the core of the Plan. We want to catalyse transformational change by using our scale, influence and resources in those areas – such as ending deforestation, women’s empowerment and WASH (water, sanitation and hygiene) – where we can make a real difference.
Although considerable progress has been made, there are still significant global challenges that cannot be solved by any one organisation alone. To reach our goals, Unilever believes that collaboration between companies, governments, NGOs and consumers will help create system-wide change. But it’s up to each and every one of us to spread the message among our family, friends and colleagues.
We hope you will continue to join us in amplifying the efforts of those who share the belief that the time for action is NOW. Join us and get involved at: brightfuture.unilever.com.