Wipes offer a quick, effective and convenient cleaning solution for our consumers. There are lots of different types available - from face cleansing wipes to kitchen surface or bathroom cleaning wipes.
Some wipes are designed to be flushable, while others have to be disposed of in general household waste to avoid them blocking sewers and potentially contributing to marine litter.
To help ensure that non-flushable wipes are not mistakenly flushed down the toilet we are committed to giving consumers clear information about the right way to dispose of them.
For our non-flushable wipes, we will always include a clear “do not flush” logo on the front of the product’s pack. In accordance with the industry standard, this logo will also be visible near the point of the wipe’s extraction from the pack.