Join Jamie to fight child obesity
Ahead of Food Revolution Day on 15 May 2015, Jamie Oliver is aiming to get one million people to sign a petition which asks world leaders to ensure every child is taught how to grow and cook fresh, nutritious food at school. The appeal targets the G20 governments, which represent 19 countries plus the European Union.
“Worldwide 42 million children under the age of five are either overweight or obese. Together we can force governments around the world to stop ignoring this issue,” says Jamie.
“By fighting for every child’s right to quality food education, we can help reverse the global rise of obesity and diet-related disease.”
Spreading the word on social media
To help extend its reach, Hellmann’s, Flora/Becel and Knorr are spreading the message by sharing links to the petition on Twitter and Facebook, and urging followers to sign online.
“Food education is key to equip future generations with the life skills to lead healthier, happier and more active lives and nurture the love of good food. That’s why we are supporting Jamie to create a movement for sustainable living and to bring this topic to the agenda of the world’s largest economies,” explains Antoine de Saint-Affrique, Unilever Foods President.
Food Revolution Day is an annual event organised by Jamie to rally for compulsory but engaging food education to help children lead healthier, happier lives. The aims of Jamie’s campaign also fit well with Unilever’s ongoing commitment to improve nutrition across our portfolio for the one billion people who use our Foods and Refreshment brands every day.
We believe that better products help people to enjoy better diets and better lives. By building on our strong heritage in nutrition – a key pillar of our Sustainable Living Plan – we are growing our business responsibly.
Improving nutrition across our brands
As part of this, in 2014 we reduced the salt and sugar content in hundreds of our products, and we’re making good progress against Sustainable Living goals to reduce sugar, calories and salt while meeting the world’s highest nutrition and food labelling standards.
We also drive behaviour change programmes, use our scale to engage in initiatives that encourage industry-wide transformation and partner with organisations such as the Global Alliance for Improved Nutrition (GAIN), Scaling Up Nutrition (SUN) and the World Food Programme.