The Hulk of handwashes
Lifebuoy has introduced a colour changing handwash to make handwashing fun for kids and reassure parents that their family’s hands are germ-free.
Green means clean
The unique liquid handwash changes colour from white to green in just 10 seconds – the time it takes for Lifebuoy’s special formulation to deliver 99.9% germ protection.
It contains tiny bead particles that release their green colour when squished during handwashing. After about 10 seconds, the green coloured lather means that 99.9% of germs have been removed so it’s time to rinse them.
The new handwash campaign uses Marvel’s famous comic character ‘The Hulk’. It features a boy’s hands turning into powerful, germ-busting Hulk hands as the Lifebuoy foam changes colour.
Watch the Lifebuoy ‘Hulk’ TV advert.
Hurry without worry
Most people spend around seven seconds washing their hands – and rarely more than 15 seconds. Kids are usually in even more of a hurry.
Srirup Mitra, Lifebuoy Global Brand Director, said: “For kids, washing hands is a chore, that’s why they tend to do so in a hurry. This new product will encourage them to keep washing until the colour changes. And by doing this, they get complete germ protection and, at the same time, mothers have visible proof that their children’s hands are totally germ free.”
The colour changing handwash has been launched in India and Indonesia before being rolled out across other markets in Asia and Africa in 2013.
This launch marks another step towards achieving Lifebuoy’s aim to change the handwashing behaviour of 1 billion people by 2015.