More than just a tasty treat, a scoop, cone or stick of Wall’s ice cream is also a way for many talented and driven young people to discover some deliciously exciting career opportunities. The “I’m Wall’s” global ice-cream vendor programme provides training, equipment, products and licensing to thousands of long-term unemployed individuals and young people, giving them the chance to learn what it takes to become an ice-cream vendor.
Every Wall’s trains local entrepreneurs
Ice cream can be more than just a summer fling—it can help build a happier, more inclusive world. Simply by enjoying a scoop, cone or stick of Wall’s from time to time, you’re helping the global ‘I’m Wall’s programme get thousands of long-term unemployed individuals and young people into a job.
I’m Wall’s serves up amazing job opportunities
So far, the programme has created 45,000 job opportunities globally
The programme works by either directly employing individuals—including long-term unemployed and refugees – or supporting them to start their own ice cream business. This way we’re able to create new sales channels while having a positive social impact on people and communities.
As well as selling ice creams at music events, tourist attractions and sunny beaches, I'm Wall’s vendors also help the local community, cleaning litter from festival grounds and beaches, or acting as lifeguards to keep people safe. With your support, I am Wall’s has managed to get around 45,000 young or socially excluded people around the world into the delicious business of ice cream.
Melting employment barriers for 100,000 talented young people by 2020
So, next time you treat yourself to your favourite ice cream, you’re supporting a programme that’s aiming to melt down employment barriers for over 100,000 talented and driven individuals by 2020.
It’s a journey we’re still on together, but if you keep enjoying the occasional ice cream, we can help the world become that little bit more joyful and inclusive.
Every U Does Good. Unilever