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Personal Care

A display of Unilever's Personal Care Power Brands.
Two young people in a bathroom, with one holding a can of Axe body spray and an arm around the other's shoulder. The bathroom features a yellow sink, large wall mirror, and patterned shower curtain.

Powering up Personal Care

We are a €13.6 billion business with a legacy for being market-making, category-shaping and ground-breaking. With our global portfolio of much-loved brands – including Dove, Dove Men+Care, Rexona, LUX, Axe, Lifebuoy, Closeup and Pepsodent – we create Desire at Scale and empower more than a billion people every day with confidence, wellbeing and self-care.

As one of the world’s largest personal care businesses with a geographic footprint split evenly across developed and emerging markets, we proudly hold leading category positions in Skin Cleansing and Deodorants – and are number four globally in Oral Care.

We are shaping the future of personal care through cutting-edge science and technology. Our superior products go beyond simply meeting people’s hygiene needs, delivering the quality, performance and experience consumers increasingly desire.

Find out more about our strategy

A diverse range of people in their everyday lives looking and smiling at the camera.

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