Learn how Lifebuoy is stepping up its life-saving work
Lifebuoy is building on its life-saving social mission with the publication of its first annual report.
Lifebuoy’s Social Mission Annual Report
Lifebuoy’s first ever Social Mission Annual Report has been released. It documents Lifebuoy’s social mission to change the hygiene behaviour of 1 billion people by 2015 and summarises the brand’s handwashing-related activities and achievements across three core areas: hygiene promotion activations, capacity building and partnerships, and advocacy.
The essence of Lifebuoy’s Social Mission is to prevent disease and save lives by encouraging people to wash their hands with soap at critical times of the day. It's been estimated that thorough, frequent handwashing with soap could cut up to half of all childhood deaths from diarrhoea – saving the lives of more than one million children each year.
The Report tells the story of how Lifebuoy helped millions of people get the handwashing habit in 2008 and 2009, through hygiene promotion projects such as Swasthya Chetna in India, Berbagi Sehat in Indonesia, Mahfooz in Pakistan and Germ Fighters in Sri Lanka.
Lifebuoy was one of the founding partners of Global Handwashing Day in 2008. The report documents the success of the day, which was celebrated in over 80 countries in 2009, and 23 Lifebuoy markets.
“The scale and reach of Lifebuoy’s Social Mission is immense – covering all Lifebuoy markets and involving multiple partners, enabling us to reach millions of people each year,” says Antoine De Saint-Affrique, EVP, Skin.
“By publishing an Annual Report, it’s the first time the brand has made a visible statement,” Antoine explains. “This is a stake in the ground, a concrete summary of Lifebuoy’s achievements, which sets a benchmark from which our future achievements can grow.”
Social metrics framework
The Report also introduces Unilever’s new social metrics framework, which is being piloted by Lifebuoy.
“In 2010, we’re aiming to step up our activities once again laying the foundations for the Lifebuoy brand and our partners to achieve our vision and in doing so make a major contribution to Millennium Development Goal 4, which aims to reduce child mortality by two thirds by 2015,” continues Antoine.
“Without Lifebuoy’s important partnerships it would not be possible to share our messages on such a large scale."