Becel health claims get green light

Becel pro-activ gains the European Food Safety Authority’s (EFSA) approval for its claim to reduce the risk of disease.

Becel pro-activ clinically proven to lower cholesterol

Tub of Flora Pro.Activ being spread on a piece of bread

Becel pro-activ gains the approval in the European Union for its disease risk reduction claim.

Cholesterol plays a vital role in the day-to-day functioning of your body. However, too much cholesterol in the blood can affect your heart health. The good news is that lowering it, and keeping it at the recommended level, is much simpler than you might think. For some people, medication may be needed to lower cholesterol but in many cases cholesterol can be lowered just by making the right changes to diet and lifestyle.

A healthy balanced diet is important for everyone and can lower cholesterol by up to 5%. Plant sterols (the active ingredient in Becel/Flora pro.activ) are clinically proven to lower cholesterol by up to an additional 10%* as part of a healthy diet and lifestyle – and eating 2g of plant sterols every day is all you need to get the recommended amount.

Making these simple changes can be an effective, fulfilling and enjoyable way of lowering your cholesterol and help to improve your health…now!

*1.5 – 2.4 g plant sterols can lower cholesterol by 7-10% in 2-3 weeks. High cholesterol is a risk factor in the development of heart disease. There are many risk factors for heart disease and it’s important to take care of all of them

Managing Cholesterol

Plant sterols are clinically proven to lower bad cholesterol (known as low-density lipoprotein or LDL) by 7-10% in 2-3 weeks. This effect can be further enhanced with a move to a healthy diet and lifestyle.

Becel pro•activ specially develops products for people who want to manage their cholesterol by making dietary changes.

Consuming Becel/Flora pro·activ spread, milk drink or yoghurt can provide around 2g of plant sterols per day. Clinical studies show that, for those who follow a healthy diet, this level of plant sterols can reduce LDL – bad – cholesterol by up to 10% within 2-3 weeks.

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