Clear teams up with F1 for road safety
Clear has teamed up with the Lotus Formula One Team to promote road safety in developing countries.
Helping low-income communities
The Helmets for Heads campaign launched in September 2012 and is raising money to provide vulnerable road users in low-income communities with safety helmets.
“At Clear, our core principles are focused primarily on scalp protection and we realised that protection shouldn’t just stop with shampoo – we want to reach those who truly need head protection,” says François Renard, Global VP, Clear.
“Clear wants to drive change and help the UN Decade of Action for Road Safety make a positive impact,” he adds.
Cutting road traffic deaths
According to the World Health Organization, 1.3 million people die on the roads worldwide every year. And by 2020, WHO predicts the number of annual road traffic deaths will reach 1.9 million. Funds raised by Helmets for Heads will be channelled through the charity, the Road Safety Fund which will buy and distribute helmets as part of a partnership with the UN Decade of Action for Road Safety initiative.
The campaign had a head start at its launch in Singapore when helmets signed by former Formula One world champion Kimi Räikkönen and his Lotus F1 team-mate Romain Grosjean fetched almost S$7,000 (€4,400). The money will provide road users with quality helmets and road safety education. More funds were raised with the sale of further signed helmets when the campaign launched in Abu Dhabi in November before heading to Malaysia in 2013.