Unilever champions shift to sustainable living with Collectively launch
Unilever is partnering with Collectively, a global non-profit digital content platform, to help establish sustainable living as the new normal.
Showcasing sustainability in action
Collectively brings sustainability to life through stories about exciting new ideas and existing innovations, and shows people around the world how they can get involved to help build the future they want.
The global platform is open to as many different voices as possible, with both independent and branded content. This will link directly to actions: anything from learning more or sharing the story to joining a campaign, purchasing a product or investing in a start-up.
Collectively targets 18–30 year olds, the generation who will lead the shift to more sustainable actions through life choices that maximise their well-being while minimising their environmental impact, and are demanding workplaces, brands and organisations that align with those values.
Collective action for good
Collectively brings together some of the world’s best known companies, non-profits and individuals including Coca-Cola, Google, Facebook, Twitter, Microsoft, Nike, Nestlé and PepsiCo to help drive global conversation and action on sustainability.
It provides a unique opportunity to engage with a key group of young people in creating a better future which fits well with the work Unilever has been doing on Unilever Project Sunlight – a global project which aims to make sustainable living commonplace.
Keith Weed, Chief Marketing and Communications Officer at Unilever, says: “Collectively offers us a unique way to raise awareness and engagement with the global millennial audience of what we are all doing, and to get people to act. And importantly, it’s not just about Unilever. This is about some of the world’s biggest companies working together towards a common end goal.”