Breakthrough Clear range ends recurring dandruff
Clear has reformulated its range of shampoos to ‘dandruff-proof’ the scalp following a breakthrough in anti-dandruff technology.
A permanent solution
The new and improved product line promises to put an end to recurring dandruff – a condition that affects over 30% of the world’s population.
Previously, anti-dandruff solutions have focused on eliminating Malassezia, a prevalent fungus known to cause flakes. However, this solution is only temporary, with 9 out of 10 dandruff sufferers saying that their condition returns.
Defend your scalp
Research from Unilever scientists found that the scalp has a natural layer of protection that will protect it against dandruff, and this just needs to be activated.
The insight led to the development of a high-performance formula – Bio Nutrium 10 for Men and Nutrium 10 for Women – which nourishes the scalp to activate this protective layer, eliminating dandruff and preventing it from coming back.
No more returning dandruff
François Renard, House of Scalp, Global Brand VP, says: “After extensive research, newly reformulated Clear has unlocked the power of being dandruff-proof. This is truly an exciting innovation in the field of anti-dandruff technology.
“With the innovation that new Clear brings, we believe that we will be well on our way in our mission of dandruff-proofing 2 billion dandruff sufferers around the world, who have been held back by the uncertainty of returning dandruff.”
The newly reformulated product line made its debut in markets from March 2014.
For more information visit Clear http://www.clearparis.com/