What will your beauty legacy be?

Dove is asking all women to help create a positive beauty legacy for the next generation, with a new campaign highlighting how mothers can pass on confidence – or self-doubt – to their daughters.

Passing on positive messages

Smiling, relaxed lady

The Dove: Legacy campaign shows how the way women feel and talk about beauty can have a profound effect on the self-esteem of girls around them.

In a new short film, mums and their daughters aged between 7 and 10 were each asked to write two lists: what they like and do not like about the way they look.

The film reveals that daughters’ lists are remarkably similar to their mum ’smothers’, emphasising how in tune girls are with the subconscious cues their role models give them, and how feelings about beauty can be passed on to the next generation.

The pressure to be beautiful

Research from Dove shows that almost three-quarters of girls feel pressure to be beautiful, but are less likely to let anxiety about looks hold them back if they have a positive role model.

Girls have an average of three women in their lives they look up to, with their mums being their number one role model along with teachers, aunts and sisters.

So how do we make sure that, as role models, women are passing on the positive messages?

We can all make a difference to girls' self-esteem

Dove believes all women have a role to play in setting a positive example for the next generation by expressing their own beauty with confidence. By speaking positively about our appearance and practising confident and positive body language, today’s women can show young girls what it means to feel beautiful.

“Whether she is a mother, aunt, coach, teacher or sister, every woman has the opportunity to make a difference to a girl’s self-esteem,” says Meaghan Ramsey, Director of the Dove Social Mission globally. “By ensuring our own beauty legacy is positive, all women can help the next generation grow up to be happy, confident individuals, free from the pressure of beauty stereotypes and nagging self-doubt.”

You can inspire women and girls all over the world to help make beauty a source of confidence by watching the film at Dove.com/Legacy and telling the world who you #FeelBeautifulFor on Facebook and Twitter.

Creating a world where beauty is a source of confidence

Dove’s Self-Esteem Project delivers self-esteem education to young people aged between 7 and 17 through lessons in schools, activities for mentors, online resources for parents and partnerships with youth organisations around the world.

The project has reached over 14 million young people with self-esteem building programmes and is committed to reaching 15 million by the end of 2015.

Find out more about Dove’s work at www.Dove.com, on Facebook and Twitter.

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