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Surf teams up with Bubble Saga

Surf has launched a special version of the Facebook game Bubble Saga to bring exciting new twists to an old favourite for millions of fans.

Surfy replaces Bubble Saga princess

Surf mascot Surfy with a bottle of detergent

Over the next six months, Surf’s new brand mascot Surfy, a bubbly character made out of lather, will stand in for the Bubble Saga Princess.

Fans can also visit ‘Planet Surf’ to receive a Surf-branded ‘booster’ to help them complete levels in the game and earn extra lives by watching a Surf advert.

This is the first time Surf has created a branded Facebook game – and marks another adventure for Surfy who only made his debut on UK TV earlier in January.

Moments of delight

Daniel Kery, Surf Global Brand Manager, says: “We’re glad to have found Bubble Saga as a partner for the launch of our new brand character Surfy, being a good fit with our consumers who love to enjoy moments of delight in their everyday life.

“Surf is a global brand in 47 countries with a constantly expanding presence, making laundry delightful for more than 100 million people every day.”

The branded version of the game, created by international gaming company King.com, is available between January and June 2013 in Argentina, Brazil, Chile, Australia, New Zealand, France, United Kingdom, Thailand, Turkey, Philippines and Romania.

Try your hand at the new Bubble Saga game

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