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What is premiumisation? What do we mean by masstige? And how are innovation, branding and desire driving growth for our brands? Unilever Beauty & Wellbeing’s Chief Marketing Officer Leandro Barreto shares his answers…

Fresh from her keynote address at the Cannes Lions International Festival of Creativity, Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer, discusses how we’re transforming our approach to marketing to deliver what we call Desire at Scale.

Regenerative agriculture can help restore soil health, conserve water and enhance biodiversity. It’s also a strategic imperative for our business. Learn how we’re working with farmers and suppliers to build a more resilient food supply chain.

Dove’s Damage Repair line positions the brand as the expert in damaged hair repair. We caught up with one of the scientists who developed its patented technology to find out how it works. Read more in this interview.

Groundbreaking research reveals for the first time that the skin microbiome on four skin areas – the face, scalp, forearm and underarm – is associated with psychological wellbeing. The Unilever team behind the discovery explain their findings.

Unilever is building fragrance expertise in-house with a state-of-the-art facility at Port Sunlight in the UK. Vivek Sirohi, Global Vice President, Fragrance, at Unilever, explains how these new capabilities will unlock desire at scale and value for our brands.

Dove is transforming its hair care range, with breakthrough patented hair repair technology, high-end packaging and social-first marketing. Find out how the Dove Damage Therapy range is reshaping the brand’s hair portfolio.

Unilever is a partner in 100+ Accelerator, which matches FMCG companies with start-ups to find supply chain and R&D sustainability solutions. Read how a pilot using liquid technology and AI helped us save time, water, energy and significant costs.

A quick look at the brands, categories and innovations driving our underlying sales growth for Q1 2025.

New Cif Infinite Clean spray is using pioneering bioscience technology and probiotics to transform how we clean our homes. Discover the science behind the product that keeps grime and allergens at bay long after cleaning stops.

Discover how Unilever’s Oral Care brands Pepsodent and Closeup are driving growth through premiumisation, innovation and consumer insights.

Unilever’s cloud-based eB2B platform for distributive trade is live in five markets. Discover how it’s connecting distributors, salespeople and retailers via digital tools and real-time AI insights that drive sales and improve on-ground execution.