Our delicious ice creams are available on fast food chain and aggregator websites and also on apps where people order food like pizza and burgers. However, it’s not always obvious to users that there’s an option to include ice cream as a dessert. We want to find new and interesting ways to increase the rate of add-on ice cream orders while providing an excellent consumer experience. Do you have an idea how we can do that?
Innovate with us
If we think we can do it alone, we’re not thinking big enough! Our Ice Cream digital commerce team invite you to get involved in our innovation challenges. It’s a chance to put forward your very own bold and disruptive idea and, who knows, we may make it happen. Don’t let this opportunity melt away... join now!
The three challenges
To discover more about each challenge, click on the image.
We sell our ice creams on delivery apps and through our own online stores. But what other channels can we use for ordering ice cream online? When people have a craving for ice cream, how can we create a simple, quick and seamless experience to get it delivered to them anytime, anywhere?
We’re on a mission to make our much-loved ice cream brands, such as Wall’s, Ben & Jerry’s and Magnum, a must-have dessert option with local and independent restaurants across Europe. We’re looking for innovative ideas of how to list our ice cream range at scale online with local restaurant partners who offer meals like pizza, burgers and fried chicken. How do we make sure our products get featured and fancied?
What is in it for you?
If your idea is shortlisted, you’ll get a chance to pitch it to our Chief Digital Commerce Officer. If you’re successful, we may take it to the next level together and you win the award for Best Disruptive Idea.
And that’s not all. The winner will also receive a year’s free ice cream delivery!
All you have to do to be in with a chance is submit your idea for any of the three challenges.
Who we are
We are the largest ice cream company in the world, delighting consumers in over 60 countries through an extensive family of brands such as Wall’s, Ben & Jerry’s and Magnum.
Fulfilling a craving for ice cream used to require being in-store or near an ice cream van. Our digital commerce team is working to change that. Whether you’re online, in transit, in the metaverse or exploring earth’s atmosphere (we launched a Twister into orbit), we’ll find a way to deliver a treat to you anytime, .