Axe
Smell finer than the finest fragrances
Powering up Personal Care
We are a €13.2 billion business with a legacy for being market-making, category-shaping and ground-breaking. With our global portfolio of much-loved brands – including Dove, Dove Men+Care, Rexona, LUX, Axe, Lifebuoy, Closeup and Pepsodent – we create Desire at Scale and empower more than a billion people every day with confidence, wellbeing and self-care.
As one of the world’s largest personal care businesses with a geographic footprint split evenly across developed and emerging markets, we proudly hold leading category positions in Skin Cleansing and Deodorants – and are number four globally in Oral Care.
We are shaping the future of personal care through cutting-edge science and technology. Our superior products go beyond simply meeting people’s hygiene needs, delivering the quality, performance and experience consumers increasingly desire.
Our Personal Care Power Brands
Our portfolio of world-leading brands elevates everyday rituals into moments of delight. Discover more about our eight biggest brands.
Closeup
Giving people the confidence to get close
Dove
Change beauty into a positive experience for every woman and the next generation
Dove Men+Care
Care makes all the difference
Lifebuoy
We help parents ensure their kids fall ill less often
LUX
Empowering women to find strength in their beauty and rise above the judgements they face
Pepsodent
Your family’s ultimate oral care protector
Rexona
It won't let you down
Unilever Personal Care: Latest news
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A quick look at the brands, categories and innovations driving our underlying sales and volume growth in 2025.
Sweating the science: how innovation is boosting Unilever’s deodorants business
From Rexona and Axe to Dove and Dove Men+Care, Unilever is the global leader in deodorants, and our brands are growing. Find out how scientists are shaping superior products with AI, insights and some sweaty sniff-tests.