Axe
When you smell good, good things happen
Our biggest Personal Care brands
Our biggest Personal Care brands
We have an extensive family of brands – some you’ll know, some you won’t. Here are some of our biggest and best-known.
Dove
Our mission is to make a positive experience of beauty accessible to all women
Lifebuoy
Help parents ensure their kids fall ill less often
Rexona
It won't let you down
We believe in caring for people and planet.
We are a €12 billion business with much-loved deodorant, skin cleansing and oral care brands including Dove, Rexona, Lux, Axe, Lifebuoy and Pepsodent. We hold leading category positions in deodorants and skin cleansing globally and the #1 or #2 position in oral care in the countries where we are present.
We are also home to Global Business Units including Elida Beauty, which provides dedicated management focus for a number of our value brands; Dollar Shave Club; and Unilever International, reaching underserved consumers around the world.
Through our Personal Care brands, we’re taking action to drive positive change.
Discover our vision
Latest Personal Care News
Latest Personal Care News
News articleBacking a biotech alternative to palm oil and fossil fuels
We're investing in sustainable, tech-driven ingredients to power our future growth.
News article
People and Planet Positive
People and Planet Positive
Supporting self-esteem and wellbeing
Through our purpose-led brand campaigns and programmes, we’re helping to boost self-esteem and wellbeing.
Taking care of oral hygiene
Every smile matters. That’s why our Smile oral care brands – Pepsodent, Signal, P/S, Mentadent, Aim and Prodent – have been on a mission to encourage good brushing habits for over 25 years.
Handwashing for life
Through Lifebuoy’s Social Mission programmes and communications, we’re helping people to develop better handwashing habits, improving hygiene, protecting against illness and helping to prevent childhood deaths.