
Cif
More than just clean
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We have an extensive family of brands – some you’ll know, some you won’t. Here are some of our biggest and best-known.
We are a €11.6 billion business with household cleaning and laundry brands including Dirt Is Good (OMO and Persil), Sunlight, Comfort, Cif and Domestos.
With our unmissable portfolio of well-loved brands, we believe it is on us to make the future brighter for the billions of people we serve, irrespective of where they are in the world. To spread more joy and delight, one load, one swipe, one squeeze at a time.

Take a look at the brands, categories and innovations driving our underlying sales and volume growth for H1 2026.

The annual Cannes Lions International Festival of Creativity is where the new benchmark for global creative excellence is set. This year, Unilever brands received 35 awards. Here’s a run-down of the campaigns that won and the insights behind them.

In today’s world of infinite content and algorithmic distribution, brands grow by creating ideas communities choose to pass on. At Cannes Lions 2026, Unilever’s Chief Marketing Officer Leandro Barreto explores the new frontier of demand generation.

Building on its existing collaboration, Unilever is partnering with Accenture to scale smarter manufacturing, rolling out more than 40 new digital twins across its network over the next 18 months.

Unilever has developed a new laundry capsule formulation and delivery system to improve cleaning performance. Read how the redesign is aimed at encouraging shoppers to trade up to premium and driving growth in the laundry category.
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