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A person pulling a blanket from a basket close to their nose and smelling it.

Home Care

Our biggest Home Care brands

We have an extensive family of brands – some you’ll know, some you won’t. Here are some of our biggest and best-known.

CIF packaging

Cif

More than just clean

Omo packaging

OMO

Dirt Is Good

Radiant packaging.

Radiant

A bolt of brilliance can start with everyday laundry

Surf packaging

Surf

Smells that good

A graphic showing several bubbles in different colours and shapes. Within the bubbles are the words ‘Home care – Bright Future’. Four smaller bubbles rotate around the central bubble.

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Transforming homes for a brighter future

We are a €11.6 billion business with household cleaning and laundry brands including Dirt Is Good (OMO and Persil), Sunlight, Comfort, Cif and Domestos.

With our unmissable portfolio of well-loved brands, we believe it is on us to make the future brighter for the billions of people we serve, irrespective of where they are in the world. To spread more joy and delight, one load, one swipe, one squeeze at a time.

Read more about our Bright Future strategy

Latest Home Care News

Leandro Barreto, Unilever’s Chief Marketing Officer, on stage at the 2026 Cannes Lions International Festival of Creativity.

Take a look at Unilever’s 2026 Cannes Lions-winning campaigns

The annual Cannes Lions International Festival of Creativity is where the new benchmark for global creative excellence is set. This year, Unilever brands received 35 awards. Here’s a run-down of the campaigns that won and the insights behind them.

Leandro Barreto on stage at Cannes Lions delivering his keynote speech in front of a photo of a flames.

Powerful brands grow through the ideas communities choose to share

In today’s world of infinite content and algorithmic distribution, brands grow by creating ideas communities choose to pass on. At Cannes Lions 2026, Unilever’s Chief Marketing Officer Leandro Barreto explores the new frontier of demand generation.

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