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A person with curly hair, holding a large yellow towel near their face, smelling the fragrance, while sitting behind a full wicker basket. The background features a bright room with light curtains and flowers on the right.

Home Care

Our biggest Home Care brands

We have an extensive family of brands – some you’ll know, some you won’t. Here are some of our biggest and best-known.

CIF packaging

Cif

More than just clean

Omo packaging

OMO

Dirt Is Good

Radiant packaging.

Radiant

A bolt of brilliance can start with everyday laundry

Surf packaging

Surf

Smells that good

A graphic showing several bubbles in different colours and shapes. Within the bubbles are the words ‘Home care – Bright Future’. Four smaller bubbles rotate around the central bubble.

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Transforming homes for a brighter future

We are a €12 billion business with household cleaning and laundry brands including Dirt Is Good (OMO and Persil), Sunlight, Comfort, Cif and Domestos.

With our unmissable portfolio of well-loved brands, we believe it is on us to make the future brighter for the billions of people we serve, irrespective of where they are in the world. To spread more joy and delight, one load, one swipe, one squeeze at a time.

Read more about our Bright Future strategy

Latest Home Care News

News article
Marketing asset for Comfort Fabric Conditioner created by Sketch Pro.

New marketing model helps brands leverage trends and cultural moments

Our Home Care business is supercharging its ability to create high-quality, emotionally resonant brand content. Digital, Design & Media Director Mario Dughi explains how this is helping us tap into micro trends and cultural moments as they happen.

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