
Axe
Smell finer than the finest fragrances
Unilever GlobalChange location
We have an extensive family of brands – some you’ll know, some you won’t. Here are some of our biggest and best-known.
Smell finer than the finest fragrances
Giving people the confidence to get close
Change beauty into a positive experience for every woman and the next generation
Care makes all the difference
We help parents ensure their kids fall ill less often
Empowering women to find strength in their beauty and rise above the judgements they face.
Your family’s ultimate oral care protector
It won't let you down
We are a €13.6 billion business with much-loved deodorant, skin cleansing and oral care brands including Dove, Rexona, LUX, Axe, Lifebuoy and Pepsodent. We hold leading category positions in deodorants and skin cleansing globally and the #1 or #2 position in oral care in the countries where we are present.
We are also home to Unilever International, which reaches underserved consumers around the world.
Through our Personal Care brands, we’re taking action to drive positive change.
Nuria Hernández-Crespo, Chief Marketing & Customer Officer for Unilever Personal Care, shares how a growth strategy focused on creating desire, cultural relevance and social-first demand is connecting with consumers and boosting our biggest business.
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