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In today’s world of infinite content and algorithmic distribution, brands grow by creating ideas communities choose to pass on. At Cannes Lions 2026, Unilever’s Chief Marketing Officer Leandro Barreto explores the new frontier of demand generation.

As Chief Growth & Transformation Officer for Unilever’s €13.2 billion Personal Care business group, Rani Al Hajji leads category growth, customer strategy and brand experience. Here he shares how marketing is growing some of our biggest brands.

Building on its existing collaboration, Unilever is partnering with Accenture to scale smarter manufacturing, rolling out more than 40 new digital twins across its network over the next 18 months.

Unilever’s Chief Digital & Technology Officer, Sam Kini, shares how AI is unlocking insights and business agility across the value chain to drive product innovation and smarter, faster decisions to better serve consumers and deliver growth.

Unilever is connecting brands with fans for its biggest-ever sports sponsorship at the FIFA World Cup 2026™. From stadiums to stores to online streams, Personal Care is turning match-day passion into brand engagement beyond the final whistle.

Unilever has developed a new laundry capsule formulation and delivery system to improve cleaning performance. Read how the redesign is aimed at encouraging shoppers to trade up to premium and driving growth in the laundry category.

Unilever is opening a new fragrance hub in Mumbai, India, continuing our strategic investment in our global capabilities. The lab will combine consumer insight, advanced science and AI to create premium products that drive Desire at Scale and growth.

The digital-first, AI-powered R&D facility in North America will accelerate scientific discovery and development for our beauty, wellbeing and personal care Power Brands, helping to drive growth both in the US and globally.

Unilever Home Care’s strong results in the first quarter of 2026 were led by successful category-shaping innovations and the continued strengthening of its operations. Read how it translated into sustained growth momentum.

When it comes to the recipes we search for and the foods we buy, algorithms are increasingly fuelling our choices. Here’s how our €12.9 billion Foods business is leveraging AI to keep its brands unmissable.

At the heart of Unilever’s fast-growing digital commerce model is a focus on meeting and exceeding consumer expectations. Here’s how this AI-powered, customer-first approach is driving growth for our brands.

Dove handed Redditors its new hair mask and promised to publish the first 50 reviews unedited. No filter, just radical transparency at scale. Emily Barfoot, Head of Dove US for Beauty & Wellbeing, tells us more about the campaign.