We are a €12 billion business with household cleaning and laundry brands including Dirt Is Good (OMO and Persil), Sunlight, Comfort, Cif and Domestos.
With our unmissable portfolio of well-loved brands, we believe it is on us to make the future brighter for the billions of people we serve, irrespective of where they are in the world. To spread more joy and delight, one load, one swipe, one squeeze at a time.
A graphic showing several bubbles in different colours and shapes. Within the bubbles are the words ‘Home care – Bright Future’. Four smaller bubbles rotate around the central bubble.
Our Home Care business is supercharging its ability to create high-quality, emotionally resonant brand content. Digital, Design & Media Director Mario Dughi explains how this is helping us tap into micro trends and cultural moments as they happen.
