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Our Compass Organisation: introducing Unilever’s five new Business Groups


The new structure helping Unilever navigate to sustainable growth, faster innovation and a profitable future.

An illustration of a woman with blue hair eating an ice cream while looking at Unilever products on a laptop.

In July 2022, we made some significant changes to position Unilever for growth now and into the future.

We moved to an operating model organised around five Business Groups:

  • Beauty & Wellbeing
  • Personal Care
  • Nutrition
  • Home Care
  • Ice Cream

Each Business Group is focused on particular categories and brands, and is fully responsible and accountable for its own strategy, growth and profits delivery globally.

Our aim? Making Unilever faster and simpler

The new model will underpin improved performance by reducing complexity and ensuring we can respond to consumer and channel trends faster than ever before.

We call this our Compass Organisation. A model designed to deliver on our Compass strategy (PDF 501.03 KB) (Opens in a pop-up window ) and navigate our purpose-led, future-fit company to be the global leader in sustainable business.

Unilever’s Business Groups

The financial results listed here re-state Unilever’s financial performance since 2019 through the lens of the new Compass Organisation structure, using historical data for each Business Group. You can find a more detailed financial report here.

Beauty & Wellbeing

Bottles of Dove shampoo, conditioner and body wash in silver pump dispensers on a white tiled bathroom wall.

€10.1 billion turnover in 2021

Beauty & Wellbeing's biggest brands:

  • Dove
  • Sunsilk
  • Clear
  • Vaseline
  • TRESemmé
  • Liquid I.V.
  • Dermalogica

Beauty & Wellbeing's categories:

  • Hair Care
  • Skin Care
  • Prestige Beauty
  • Health & Wellbeing (includes our Vitamins, Minerals and Supplements business)

President: Fernando Fernandez

Beauty & Wellbeing in numbers:

  • In quarter one of 2022, Unilever Beauty & Wellbeing reported underlying sales growth (USG) of 7.4%
  • In quarter two, the Business Group reported USG of 9.5%
  • The Asia Pacific/Africa region accounted for 54% of growth in 2021

Future-fit innovations - Beauty & Wellbeing:

Vaseline is over 150 years old, but remains one of Unilever’s fastest-growing brands. Its Pro Derma line, which features advanced ingredients such as hyaluronic acid and niacinamide, now accounts for 20% of Vaseline’s business in China. Find out more about Vaseline’s growth story here.

Beauty & Wellbeing's strategy in short:

More than 1 billion people use products from Unilever Beauty & Wellbeing every day – giving the Business Group an incredible opportunity to use its scale for good.

That’s why it’s embracing a new era of beauty and wellbeing. One that’s inclusive. Equitable. Regenerative. Positive. So that people and the planet can thrive together, and brands not only do less harm but also more good for the world.

As well as household names like Vaseline, Dove and Sunsilk, Unilever Beauty & Wellbeing is also home to our Prestige portfolio of luxury brands such as Dermalogica, Hourglass and Living Proof; and Health & Wellbeing, a carefully crafted collection of vitamins, minerals and supplements brands including Liquid I.V. and OLLY.

Find out more about Unilever Beauty & Wellbeing

Personal Care

A photo from Rexona’s advertising campaign featuring a woman exercising

€11.7 billion turnover in 2021

Personal Care's biggest brands:

  • Dove
  • Rexona
  • Lux
  • Axe
  • Signal
  • Lifebuoy
  • Closeup

Personal Care's categories:

  • Skin Cleansing
  • Deodorants
  • Oral Care
  • Elida Beauty

President: Fabian Garcia

Personal Care in numbers:

  • In quarter two of 2022, Unilever Personal Care reported underlying sales growth of 6.7%
  • The Americas region accounted for 43% of turnover in 2021
  • The Asia Pacific/Africa region was the second largest for Personal Care in 2021, accounting for 40% of turnover

Future-fit innovations - Personal Care:

This year our Rexona deodorant brand (also sold as Degree, Sure, Shield and Rexona) revitalised its core range, adding new technology to provide 72 hours of non-stop protection from sweat and odours. Find out more about the science behind the launch here.

Personal Care's strategy in short:

Unilever Personal Care holds world-leading category positions in deodorants and skin cleansing and the No.1 or No.2 positions in oral care in the countries where our brands are present.

It also includes Unilever International, which reaches underserved consumers around the world.

Our Personal Care brands are taking action to drive positive change, advocating for policies, laws and social norms that will promote inclusion, health and wellbeing for all.

Find out more about Unilever Personal Care

Home Care

Home care bottles

€10.6 billion turnover in 2021

Home Care's biggest brands:

  • Omo
  • Sunlight
  • Comfort
  • Rin
  • Surf
  • Cif
  • Domestos

Home Care's categories:

  • Fabric Cleaning
  • Fabric Enhancers
  • Home & Hygiene
  • Water & Air Wellness

President: Peter ter Kulve

Home Care in numbers:

  • In quarter two of 2022, Unilever Home Care reported underlying sales growth of 12.2%, up from 9.2% in quarter one
  • The Asia Pacific/Africa region accounted for 60% of turnover in 2021
  • The Americas region accounted for 21% and Europe 19% of turnover in the same year

Future-fit innovations - Home Care:

Sunlight dishwashing liquid has just launched a new formula enriched with bio enzymes – natural proteins that can break down encrusted food from dirty dishes 10 times faster than ordinary products. The new liquid, now available in Thailand, also includes plant-based surfactants and is 99% biodegradable. Find out more about Sunlight’s new technology here.

Home Care's strategy summary:

Our Home Care Business Group is reimagining the future of cleaning.

Billions of people around the world are asking for products that are tough on germs and stains, and convenient to use. But now, people also want these products to be kinder to the planet.

Clean home. Clean planet. Clean future. We're using science and technology to make it happen.

Find out more about Unilever Home Care


A box of Knorr Zero Salt veggie stock cubes and one cube in an open wrapper.

€13.1 billion turnover in 2021

Nutrition's biggest brands:

  • Knorr
  • Hellmann’s
  • Red Label
  • Horlicks
  • Unox
  • Bango
  • Maille

Nutrition's categories:

  • Scratch Cooking Aids
  • Dressings
  • Beverages
  • Functional Nutrition (includes Horlicks and Boost)

President: Hanneke Faber

Nutrition in numbers:

  • In quarter two of 2022, Unilever Nutrition reported underlying sales growth of 7%
  • 55% of turnover in 2021 came from emerging markets
  • 44% came from the Asia Pacific/Africa region, with Europe Unilever Nutrition’s next-biggest region

Future-fit innovations - Nutrition:

In 2021, Knorr launched its Zero Salt Bouillon cubes, made from a unique blend of vegetables, herbs and spices to give dishes a rich flavour. The range followed extensive work from chefs and researchers at our Global Foods Innovation Centre. Read more about how the Zero Salt Bouillon cube was created here.

Nutrition's strategy in short:

From global brand Knorr to local jewels like Maille mustard and nutrient-packed Horlicks drinks, our Nutrition Business Group is committed to doing well by doing good.

Its Boldly Healthier strategy strives for a future where good food can reach 10 billion plates to feed the world while caring for the planet.

It’s that goal that underpins Unilever Nutrition’s purpose. Through programmes of regenerative agriculture, highlighting nutrient-focused foods, increasing its plant-based portfolio, combating food waste, and more, it’s about innovation and sustainability from farm to fork.

Find out more about Unilever Nutrition

Ice Cream

Twister Cosmix at the edge of the earth’s atmosphere

€6.9 billion turnover in 2021

Ice Cream's biggest brands:

  • Heart Brand (known as Wall’s, Ola, Algida, Frigo and more)
  • Magnum
  • Ben & Jerry’s
  • Cornetto
  • Breyers
  • Carte D’Or
  • Talenti

Ice Cream's categories:

  • In-home
  • Out-of-home

President: Matt Close

Ice Cream in numbers:

  • Our Ice Cream Business Group saw 7.1% underlying sales growth in quarter one 2022, and 9.5% in quarter two
  • 38% of turnover in 2021 came from Europe, with Americas the second-biggest region, accounting for 32% of turnover
  • The Asia Pacific/Africa region is the third biggest in terms of 2021 turnover, accounting for 30%

Future-fit innovations - Ice Cream:

Our Ice Cream Now business allows consumers to indulge their cravings anywhere. New apps and online interfaces in the worlds of gaming and the metaverse enable ice cream-lovers to get deliveries straight to their door, on demand. Find out more here.

Ice Cream's strategy in short:

Unilever has over 100 years of experience in delivering smiles – and plans to continue this for many more years to come.

Our Ice Cream Business Group comprises 35 brands, including three billion-euro brands, reaching consumers in more than 60 countries.

Favourite flavours may vary around the world but one thing that’s consistent across the Business Group is a commitment to spreading happiness through indulgent, yet responsibly made and marketed products.

Find out more about Unilever Ice Cream

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