Wall's

There’s more to Unilever’s ice cream freezers than meets the eye. Some run at warmer temperatures that save on energy bills; others use smart tech to tell customers when to restock. In future, they may even predict what consumers want before we do.

Beaches and ice cream go hand in hand in the summertime. However, due to restrictions on the visibility of brands around the beaches in many areas, it is increasingly difficult to reach consumers to remind them that ice cream is readily available. This meant we had to come up with an innovative way of getting our message across, and who better to help us than our consumers. Wall’s initiated a skinvertising campaign: the more body surface you give for semi-permanent tattoos, the more ice cream you get!

Our very first activation ran in Brazil. The result was 4,000 walking billboards with the most iconic tattoos designed by Brazilian artists Talita Persi and Ziza.

When it comes to ice cream sales, Wall’s has it licked. With two brands in the global top ten ice cream rankings and 40 under the Heartbrand logo, Wall’s is perfectly positioned to deliver happiness in the form of ice cream in 52 countries around the world.