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The Italian Expert in Wellbeing and Beauty since 1987
Equilibra was founded in 1987 in Turin by an Italian entrepreneur, Franco Bianco, with the mission to make wellbeing more accessible. Since its beginnings Equilibra has been a pioneer in natural Food Supplements, becoming the market leader in Mass Channel e Modern Trade. In 2000 Equilibra launched its first Cosmetic range, followed by many successful products, becoming a first choice in natural personal care and in the broader Health and Wellbeing space. In 2006 the brands started its international expansion in Eastern Europe, Middle East and China.
We invite people to “Respect their Balance”: an essential yet powerful message, grounded on the idea that wellbeing starts first of all from respecting who we are, and which is supported by our products, made mainly with natural ingredients and able to respect our body and all skin types.
An extraordinary partnership with ambitious goals: the promotion of a correct approach to wellbeing and dietary integration in sports as well as supporting social projects aimed at spreading the culture of respect and non-violence.
The Association “Equilibra per il Benessere Sociale” was created for "Social Wellbeing" in all aspects: for people, the environment, culture, in order to promote the development, well-being and health of the individual and the community.
The Association “Equilibra Per il Benessere Sociale” fights against violence with a specific project: "School of Respect”. It is a psychoeducational prevention program that, developed in the school context, works on the dynamics that characterize a violent relationship, in specific areas: Family, School, Sports, Friendships, Relations.
Purpose: Create a Culture of Equality and Respect gives tools to recognize the various forms of violence and denounce them.
The preventive intervention takes place in adolescence - stage of development - where the personality structure is not yet defined. Violence doesn’t appear suddenly, it comes from afar and arises from the inability to tolerate independence, the identity diversity of the other, setting up actions of "control" and possession to get to physical violence.
The results for the evaluation of the project investigate the Affective, Cognitive and Behavioral dimension. In the tests, at the end of the course, from the interaction with classmates, with teachers, with families, great changes emerged, detectable in the questionnaires. The growing demand, in every region of Italy, is constant and confirms the success of the Project.
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Check out the Equilibra website for more information and details about Equlibra’s activities
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