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We believe in the power of smiles. Smiles can transform us and the world around us for the better. We believe nothing should get in the way of smiling – especially not poor oral health. That’s why, all over the world, we work hard to spread outstanding oral health through our products and educational programs. Every smile matters.

The Issue

Few things lift the spirits like the broad smile of a happy child. Check out any parent’s social media profile, or proud grandmother’s living room shelf, and you’ll see an array of cheerful, grinning kids’ faces. So it’s heart-breaking to realise that a preventable disease is causing our children unnecessary pain.

Untreated tooth decay is the most widespread chronic disease in the world. It affects at least 60% of children globally. It can have a real impact on the quality of a child’s life. Left untreated, tooth decay can result in difficulties eating and sleeping and may even impact child growth. In fact, tooth decay is the most common reason five to nine-year-olds were admitted to hospital.

Smile / Signal toothpastes, mouthwash and other products

Our Mission

The good news is that dental decay is largely preventable. Clinical data shows that twice-daily toothbrushing with fluoride toothpaste can reduce tooth decay by up to 50%, compared with only brushing once. Educating children about this at an early age helps build good toothbrushing habits for life.

Signal has been on a mission to spread good brushing habits for over 25 years. The brand’s oral health activities include school programmes, free dental check-ups and community outreach programmes which reach more than 5 million lives each year.

Partnership with Experts

Unilever has partnered with the FDI World Dental Federation, a global association of over 1 million dentists, from 2005. The partnership has made significant steps towards its goal to measurably improve oral health for both adults and children across the world through oral health promotion & educational programmes. These programmes aim to establish long term brushing behaviour and are proven to increase brushing frequency by 25%.

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